Tag Archive - Christianity

The World has Changed. Has your church?

Social Media and the Church

We do not live in the same world we did thirty, twenty, or even ten years ago. This planet we live on is changing. The way we live on this planet is changing. Right before our eyes our world is becoming smaller through digital technology.

So, we have to ask the question – is the church keeping up? Is the church leveraging all the social media and technology tools at our disposal to reach our world and community for Christ?

Consider these statistics from Hubspot:

  • 67% of B2C companies and 41% of B2B companies have acquired customers through FaceBook

  • 57% of businesses have acquired customers through their company blog

  • 42% of companies have acquired a customer through Twitter

  • The number of marketers who report that Facebook is “critical” or “important” to their business has increased to 83% in just two years

I know what you are saying – “Those are business statistics. We are a church. We do ministry we don’t sell products!”

If businesses are savvy enough to use social media to get more customers shouldn’t the church be savvy enough to reach more people with social media?

Shouldn’t we be better at it than they are?

Isn’t our message more important than theirs?

Your church being on social media platforms -and having a strategy with it – shouldn’t be an option - it is a necessity in this digital world!

The world has changed….has your church?

What are some ways you have seen social media used in ministry or church circles that have been effective? Leave your comments below.

 

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Social Media is a great tool to connect with others. The ability to instantly speak to hundreds, and even thousands, of people is amazing.

But, it does bring with it a warning.

Sometimes you don’t need to say it.

Sometimes you don’t need to say it.

If you’ve been on Social Media long enough you’ve seen the meltdowns, rants, and complaints

  • The wife letting her husband (who is not on Facebook) “have it”
  • The employee telling his boss off
  • The teenager griping about their parents
  • The young adult chronicling their emotional breakdown – hour by hour
  • The middle school kid talking about another middle school kid

All Social Media does is reveal who you really are – so be careful!

Social Media outlets are not the place to:

  • Say something negative about your spouse
  • Unload on the deacons
  • Tell the church how bad they are
  • Vaguely (and poorly) leave a “message” to the member who will “know who they are”

You may be tempted – but don’t do it – You will regret it!! Avoid the temptation to put anything negative out – it is not worth it and it could probably be classified as “unchristian”.
Set your phone/computer/device down and walk away.

Sometimes, the best you can do is just leave your status blank.

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