Every church ought to have a Facebook page. If your church doesn’t go here to find out how to get one started. A Facebook page is an essential tool to helping you reach your Jerusalem and for keeping your members informed of what’s going on. If you need convincing, here are 3 reasons to have the Facebook page:

1. Announce Events

The page is a great way to keep members and non-members informed of what’s going on at your church. Instead of just making your announcements on Sundays you can now make your announcements more frequently and more timely than ever before. How much better is it to announce your event the day before than 5 or 6 days before? How much better is it to announce it 3 times vs 1 time? Use a Facebook page to supplement the promotion of events at church.

2. Build Reputation

One of the great things a page does is let you connect with non-members, the lost, the unchurched, etc. If you get them to “like” your page they will see your announcements and promotions in their home feed and will know a lot about your church even though they may never have been. They can see the things you do for families, youth, children, etc before they attend. You can use the page to build the reputation of your church and reach out to people you would never have the opportunity to otherwise.

3. Interact

When you start posting on your page people will start commenting and asking questions. It is a great way for you to have interaction with people you might not otherwise have interaction with. You will get to add value to the lives of people you might not otherwise get the opportunity to. When you see a comment or a question don’t view it as a nuisance but view it as an opportunity to interact.

If you don’t have a Facebook page for your church … go start one now and you’ll start reaping the benefits almost immediately!

This year  – that has all changed. BP has released it’s official Twitter hashtag (#sbc20ll or #sbc11 ) and the Social Media coverage is taking care of itself. With all of the Tweeting going on what can the SBC learn (and pastors too!)?

1. Let the conversation take place

It seems that in the past that SBC leaders were afraid of the conversation.  Nothing was officially stated but when you spoke with leaders you had the feeling they were hoping to stifle the conversations taking place. It felt as if the philosophy was to supress the conversation and it would go away. So, entities issued anti-blogging guidelines and employees were told to stay off Social Media. Maybe if the conversations were ignored they would go away.

They did not go away.

They are not going away.

You should not want them to go away.

The SBC and pastors should want the conversation to take place about the convention and about your church. When the conversations take place you find out what people are really thinking. You discover their frustrations. Joys. Desires. Fears. Concerns. Likes. Dislikes. You find out who has a following and who doesn’t. You get to listen to all walks and stations in life. You hear from the young, the old, the retired, the upstart, the newbie and the oldie.

Let the conversation happen. It’s beneficial.

2. Listen to the conversation

You have to listen. Pastors and leaders cannot ignore the conversations. You have to pay attention. Take notes. Think of Social Media conversations as the Textus Receptus of our day! It’s not one tweet that is going to make you change – its the culmination of all those tweets that are going to make you pay attention.

I’m not talking about a knee-jerk reaction to random comments. Just listen. Things are being said. Feelings are being shared. In the midst of all that you may discover something that needs fixed. You may discover a great idea. You may discover an innovator that needs to be listened to and heeded.

Pay attention.

3. Respond to the conversation

How great would it be if after the convention a study was put together of all that was being said on Twitter (Social Media) and a study was done on what Southern Baptists feel need to be changed / done to make our Convention great again?

What if SBC leaders of all entities responded to tweets and comments in the days ahead? What if they answered questions? What if they responded to criticism? What if they celebrated alongside? What if they made phone calls? Wrote letters? Invited people to lunch? Listened? Corrected? Affirmed?

If that happened the feelings among Southern Baptists would immediately change. No one thinks they have all the answers – they just want the comments they have to be heard.

Let the conversation happen.

Listen to the conversation.

Respond to the conversation.

Pastor: You should follow the same plan. Search Social Media to find out what is being said about your church. Encourage the conversation. Listen as your members speak. Respond to what they are saying.

It’s a simple plan that could reap great benefits.

Consider this:

• Baby Boomers are the largest generation
• Baby Boomers sit at the top of most corporations
• 70%k of Law Firm partners are Baby Boomers
• Baby Boomers have more wealth than any other generation

So what does that have to do with the Church and Social Media?

Now consider this:

Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.

Half of online adults ages 50-64 and one in four wired seniors now count themselves among the Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.

Social Media is not just for the young!

If you want your church to reach out to the Boomers – use Social Media! Use Facebook! Use Twitter!

In your church, how many Boomers are on Social Media?

Leave comments below….

Here’s why – According to Arbitron, Inc & Edison research 51% of Americans age 12 and over are on Facebook!! 51% have profiles on Facebook!

In 2008 that number was only 8%!

So if you are going to reach your community for Christ you need to be aware that you can reach half of them via Facebook. Who would not want to invest in that type of marketing and outreach effort?

If you:

• Hold a church service …. 51% of the community will not come.
• Knock on doors … You won’t get 51% to answer.
• Make phone calls …. no way 51% will pick up (especially if you call the home phone which some people no longer have)

Invest some energy and resources in reaching that 51% (and growing) who will sit in their living room and let you speak into their lives … through Facebook!

Do you know some ways a church can use Facebook?

Leave your comments below….

While you listen, think of ideas of how your church or ministry could use Social Media to create buzz about your church and the gospel.

Post your ideas below.

sme_bw2010_ramon_deleon_v2 from Michael A. Stelzner on Vimeo.

So, we have to ask the question – is the church keeping up? Is the church leveraging all the social media and technology tools at our disposal to reach our world and community for Christ?

Consider these statistics from Hubspot:

• 67% of B2C companies and 41% of B2B companies have acquired customers through FaceBook

• 57% of businesses have acquired customers through their company blog

• 42% of companies have acquired a customer through Twitter

• The number of marketers who report that Facebook is “critical” or “important” to their business has increased to 83% in just two years

I know what you are saying – “Those are business statistics. We are a church. We do ministry we don’t sell products!”

If businesses are savvy enough to use social media to get more customers shouldn’t the church be savvy enough to reach more people with social media?

Shouldn’t we be better at it than they are?

Isn’t our message more important than theirs?

Your church being on social media platforms -and having a strategy with it – shouldn’t be an option - it is a necessity in this digital world!

What are some ways you have seen social media used in ministry or church circles that have been effective? Leave your comments below.

The event had the highest sustained rate of tweets ever according to Twitter, reaching 3,000 tweets per second between 10:45 and 2:20am, raking in 38.7 million tweets in 3 hours and 35 minutes. At its peak it averaged 3440 TPS from 10:45pm  to 12:30pm EST, at an average of 12,4 million tweets an hour. For comparison, this year’s Super Bowl had sustained 20 minutes at 3,000 TPS.

Imagine almost 40 million people proclaiming the death of a man in 3 1/2 hours. If you were watching live, or saw replays, of  the Mets/Phillies game it was great to see how the news was spreading from mobile device to mobile device right before our eyes.

Now, why can’t we get the Gospel out like that? If the news of someone’s death spread that quickly shouldn’t the news of a RISEN SAVIOR spread even faster!!

We are not speculating, we know, that news can spread that fast. What if the church Tweeted the gospel at the same rate? What if every 3 1/2 hours 37.5 million people read/heard the good news? That means with almost 7 billion people on the planet the whole world would hear in a little over 27 days!

What about it? Tell me how your church or ministry is using Social Media to get the good news out to your community and the world.

Leave your comments below…..

I went to Twitter on my IPad and searched “ringgold” and here is what I was able to find:

• a scanner feed from Emergency responders in the area I could listen to
• pictures going up immediately
• people saying they were OK
• Tweets describing the devastation they were witnessing
• (the next morning) how certain churches / groups were going to respond
• and much more

For the first time in my area I was able to keep up to the minute on a tragedy just north of my home. After it was over CNN ran a story on how Facebook was helping in the aftermath:

A group on Facebook has created a page to try to link victims of Thursday’s tornadoes with photos, documents and other personal effects blown away in the storm.

The page, called “Pictures and Documents found after the April 27, 2011 Tornadoes,” lets members post photographs of things they’ve found, along with their e-mail addresses, in the hopes that items of value may be reunited with their owners.

The page was created Wednesday evening. As of Friday at 5:30 p.m., it had more than 50,000 “likes” and displayed more than 600 images of found items, including a child’s Raggedy Ann blanket; a Tuscaloosa County, Alabama, mortgage document; and an ultrasound image of a fetus.

The description of the page’s purpose is simple:

“Please post pictures or pictures of other items that were found as debris after the 4/27/2011 tornadoes,” it reads. “Please leave a brief description of how someone can find you if they identify pictures or items that belong to them.”

If Social Media can help out in that kind of tragedy, how ought the church be using it to make a difference in the lostness of the world?

How is your church using Social Media to fulfill Acts 1:8?

Is your church taking full advantage of the Digital world we live in?

Some would say that we do not have to use the internet to reach people. We can do it the “old fashion” way – however  you may define it. Here is the problem with that line of thinking – it ignores a great tool God has given us and it creates a “me centric” mentality. YOU want to do it the old ways so that is the only way it is going to get done.

Consider these statistics:

According to Pew Research 78% of Internet users conduct product research online. And, 79% of adults use the Internet.

How does that translate to the church? It means people are checking you out online before they come to be your guest!

The church’s “front door” is no longer the literal front door – it is your web page ~ Facebook page ~ blog ~ YouTube channel or Twitter feed.

If you aren’t doing digital well then you may be turning people away who need to hear the saving message of the Gospel!

1. Jump in Somewhere

You may be facing decision paralysis. Which Social Media platform do I start with? Facebook? Twitter? Linkedin? YouTube? My suggestion would be Facebook but that’s up to you. I remember when I bought my first laptop computer years ago. I kept going by the store and talking to the salesman. I told him I was afraid to buy because as soon as I did something new would come out. He said, “It will. But you have to get started somewhere!” I bought that day.

2. Watch Others

Whatever platform you chose start watching people you want to emulate and how they enteract on the platform. I used to do this when I was a young preacher. I would listen to someone else preach and pick out some things he did well that I wanted to incorporate into my ministry and notice things he didn’t do well and make a mental note not to copy that aspect. You can do the same in the digital world. Learn from those who have been doing it a while and who are good at it.

3. Google It

There is so much free advice out there if you get hung up on how to do something then use google. You’ll be surprised at the answers you can find when you learn to phrase a question correctly to find an answer.

4. Ask Me

I’d be glad to help. You can Twitter or Facebook message me or email me. All of those buttons are on my home page at the top of my blog.

I look forward to hearing from you when you jump on the Digital Express!