Social Media and Baby Boomers

There are approximately 80 million Baby Boomers (age 46-64) in the United States alone. It is a fast growing segment of the population. And….there’s more.

Consider this:

  • Baby Boomers are the largest generation
  • Baby Boomers sit at the top of most corporations
  • 70%k of Law Firm partners are Baby Boomers
  • Baby Boomers have more wealth than any other generation

So what does that have to do with the Church and Social Media?

Now consider this:

Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.

Half of online adults ages 50-64 and one in four wired seniors now count themselves among the Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.

Social Media is not just for the young!

If you want your church to reach out to the Boomers – use Social Media! Use Facebook! Use Twitter!

In your church, how many Boomers are on Social Media?

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