We do not live in the same world we did thirty, twenty, or even ten years ago. This planet we live on is changing. The way we live on this planet is changing. Right before our eyes our world is becoming smaller through digital technology.
So, we have to ask the question – is the church keeping up? Is the church leveraging all the social media and technology tools at our disposal to reach our world and community for Christ?
Consider these statistics from Hubspot:
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67% of B2C companies and 41% of B2B companies have acquired customers through FaceBook
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57% of businesses have acquired customers through their company blog
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42% of companies have acquired a customer through Twitter
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The number of marketers who report that Facebook is “critical” or “important” to their business has increased to 83% in just two years
I know what you are saying – “Those are business statistics. We are a church. We do ministry we don’t sell products!”
If businesses are savvy enough to use social media to get more customers shouldn’t the church be savvy enough to reach more people with social media?
Shouldn’t we be better at it than they are?
Isn’t our message more important than theirs?
Your church being on social media platforms -and having a strategy with it – shouldn’t be an option – it is a necessity in this digital world!
The world has changed….has your church?
What are some ways you have seen social media used in ministry or church circles that have been effective? Leave your comments below.
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